The InnerFight Way

On the wall at InnerFight, our values are displayed. One of them is “Hard Work.”
I think about it a lot—sometimes as a prompt, sometimes as a guide, always as a reality check.

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When it comes to high performance, whether in sport or the business world, hard work has largely become synonymous with intensity. Lifting more or moving faster in sport. Selling more or scaling up in business. The pointy end of the spectrum is where the majority of focus lies these days, but isn’t that just the tip of the pyramid?

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What causes those things to happen? It is the other 80% of the pyramid. In training, it’s the “zone 2 sessions” in endurance or the mobility sessions in the gym. In business, it’s the downtime, the focus on nutrition, and mental health to build optimal cognitive function.

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These elements that make up the 80% are the "Hard Work."I am constantly thinking about hard work and how it is applied, both in my own life and in those we work with. There is a time to appreciate the small things we do every day that, at the start, were hard but have now become second nature. Those are the things that really drive performance and prepare us for the tasks at the pointier end of the pyramid.

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It is important to define hard work in all areas of performance and, of course, to periodise how we are going to approach it.

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No Weakness.
Marcus