Our Story

ClassesEndurancePersonal TrainingDaily WorkoutPricingSchedule
Blog
ArticlesPodcastsRecipesNewsEvents
Testimonials
About
CoachesOur StoryOur GymCareers
Contact
Our History

We Believe in Making People Better at Life

Founded in 2008, InnerFight is an international health and performance company based in Dubai.
‍
Hard work | Fun | Honesty | Simplicity | Smash Life | Mental Toughness

2004

The Lakes Club

Marcus started training a friend for free who was heavily overweight but wanted to change.

3 months later the friend had lost 15kg and people wanted to know what the secret was. One by one people joined Marcus’s training group.

InnerFight.com was Launched

4 years of training people, playing with training ideas and getting results and Marcus needed a place to house all the training plans he had written.

It was logical to put them online and share them with the world.

2008

2009

24 Fitness

The InnerFight training group outgrew it’s initial home and moved to Dubais first “warehouse” style gym 24 fitness.

Evolve Fitness

Marcus quit his job in the corporate world and for the first time started to charge people to train with him at a new location Evolve fitness.

It was from this location that InnerFight Endurance was also formed based around Marcus passion for endurance sports.

2010

2013

Jumeira Beach Track

An abrupt end to InnerFight being based out of Evolve fitness saw Marcus hold daily training sessions on the public beach for free until he secured a new location.

Engine Health and Fitness

InnerFight open within Engine Health and Fitness, hire their first staff and the community starts to grow and fast outgrows the space.

2013

2014

Al Quoz – InnerFight HQ is Born

A converted storage warehouse is the new and permanent home of InnerFight.

Studio City

The InnerFight brand continues to evolve and relocates it’s HQ to Studio City upgrading it’s offering and including Smith St Café on the premises.

It operates from this boutique location to this day.

2020

2022

2 Years in Studio City

A converted storage warehouse is the new and permanent home of InnerFight.

InnerFight Partnership

Jamie Clarke and Tom Walker join Marcus as partners of the InnerFight brand

2023

Values
Hard Work
Fun
Honesty
Simplicity
Mental Toughness
Smash Life
Studio City, Dubai