Start to Run, 1 Year ON

It’s a wet and windy UK afternoon during Lockdown 1. And I am on a zoom call with Marcus and Tom. For years, IFE has been serving clients with 1-2-1 bespoke programs, digging into the data and delivering a high-end service. This has been our bread and butter and what we have become very well known for.
I have proposed something at the other end of the spectrum. A PDF plan with a twist. One which requires the athlete to pick their run days, to hold themselves accountable… a plan with no coach checking in on each run. There will be live zoom check-ins, learning videos and calls, Q&A sessions, formal goal setting and so much more!
In my notebook, I have logo designs and names. “Zero to Hero’s”, “IFE Hero’s”
As friends and colleagues, we know each other very well and there is no beating about the bush…….
"The name sounds like shit!”.....thanks Marcus! …..In hindsight…it was a bit lame.
Tom chips in….”Who’s the program aimed at?”
“People who want to start their running journey.” Is my response
How about “Start to Run program then”
PERFECT!
I still remember the first day we ‘launched it to the world’ – 1 Instagram post and a few stories…..WOW! Inundated with enquiries and people eager to sign up and start a new adventure…the goals they had were staggering. Weight loss, marathons, adventure, living longer to see kids grow old, to make friends, Ironman’s…the list went on and on. I wondered if I had perhaps bitten off more than I could handle.
Every day I think about the 110 Athletes that have progressed through the plan, and how the plan has developed in such a short space of time. It started as a 4-week block which you could simply jump on and off as you like. One Runner Mohammed stayed with us for 28 weeks and another, Andrea for 24 weeks!! Incredible!
Since then, It has been ‘capped’ at a 12-week plan after which the athletes run off into the big wide world of running. Many have joined us for 1-2-1 coaching for more specific goals and I get to follow the progress of last clients all around the world.
The best bit about the last year is that running, albeit the core of the plan, is just a small part of what STR represents. As an athlete, it’s a commitment. It’s a scary new journey outside of your comfort zone. You are putting your trust into someone that perhaps you have never met and only know through social media or a friends recommendation. Trust that they have created a plan that will challenge and change you in this new sport whilst mitigating as much injury risk as possible. Knowing that IF you need me I am just an email or WhatsApp away.
I feel it an absolute privilege that I have been able to help and hopefully influence a tiny fraction of this planet to make some positive change in their lives through running and long may it continue. STR may be just one-year-old but the value it has already given back is easily 100x that number.
If you feel like this is something for you, or you know someone who needs the STR program in their lives, Please get them to reach out to me rj@innerfight.com It will be one of the best life decisions they make.

GYMNASTICS
This Tuesday, we’re focusing on handstands and handstand walks! We’ll start with strength work before moving on to balance and control while upside down, beginning from the box and progressing to the wall and beyond.
Thursday, we’re heading back to the bar for another round of Bar Muscle Ups! Whether you're chasing your first rep or fine-tuning your technique for cleaner, stronger sets, we’ve got you covered with progressions, modifications, and strength drills to help you level up. Let's go!
HYBRID FITNESS
This week's HYBRID Fitness session focuses on running intervals and then some compromised running, getting used to pushing into the run after some taxing work.
MOBILITY
Unlock better depth, posture, and comfort in your front squats with this focused mobility class. We’ll target key areas, such as the ankles, hips, thoracic spine, and shoulders, to improve your squat mechanics and front rack position. Whether you’re new to squatting or looking to break through a plateau, this class will help you move more efficiently and squat with confidence. Suitable for all levels.
WEIGHTLIFTING
Weightlifting this week is snatch. Working on the power snatch. Technique work, then a complex of snatch pull + 2 power snatch. Finishing with some heavy back squats.

The Monday Ride
Our community program is delivered via TrainingPeaks for AED 750 p/month. If you're interested to have a plan to follow, email tw@innerfight.com
Time: 05:59 am
Session Length: 1 hour
Location: The Loop Cafe, Nad al Sheeba
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1 hour
Location: Dubai Sports City Sports Park
Wednesday - Indoor Ride
Our community program is delivered via TrainingPeaks for AED 750 p/month. If you're interested to have a plan to follow, email tw@innerfight.com
Thursday - Endurance Strength
A strength class focused on key movements for endurance athletes to help avoid injury, build speed and develop strength.
Time: 06:30am
Location: This is a paid class session at InnerFight HQ. If you're interested to join, email winning@innerfight.com
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride. This ride always begins with 18 - 20km at 30kph before a longer segment with various formats. Expect the main group to ride around 34kph, slower groups will break off and form. Anyone is welcome to join.
Time: 04:59 am
Location: Bottom of the Stick, Al Qudra.
Sunday - Long Run
A run where we start and finish together. Up to 2hrs long depending on people needs.
If you're interested to join, reach out to Dan Bagley, db@innerfight.com
Time: 05:29 am
Location: Common Grounds

Monday
Session: No in-person session
There is no in person LRC session today, Unlimited Clients, there is a session in your TrainingPeaks still. Enjoy!
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. Come ready to run fast and have fun.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we will be running intervals in the park. 100m on/100m recovery.
Friday
Time: 5:59am & 5:59pm
Location: Common Grounds
Session: The Coffee Run + LRC Training Camp
This week re will be cycling through the below seqeunce:
10X
2mins @ 7PRE
1min @ 8RPE
1min @ recovery
The evening session on the LRC Training Camp will be a chilled shake out run from the hotel.
Saturday
Time: 5:29am
Session: LRC Training Camp
We have an action packed day on the LRC Training Camp, all details will be shared in WA.
Sunday
Time: 5:29am
Location: Common Grounds
Session: Long Run + LRC Training Camp
Today we will host a community long run from Common Grounds for those who are still in Dubai.
Those on the training camp in KhorFakkan we will hike at 5:29am.

Monday:
Strength:
A) 1 min max set strict pull-ups
B) EMOM x 8 Pull ups @ 30% of max set
Conditioning:
Every 5 mins x 6
2 rounds
6 Alt Single Arm Manmaker
300/250m row
Tuesday:
Strength:
A) Every 75 sec x 9
1) 16 Alt goblet cossack squat
2) 40 sec alt single leg V-ups
3) 30 sec side plank E/S
B) Every 2 mins x 6 - 3 front squat @20x1
Conditioning:
30-20-10
Assault Bike
Rest 2 minutes after each set
Wednesday:
Strength:
Deadlift Every 2:00 x 5 - 2 reps
Conditioning:
AMRAP 22
In a team of 4
2000m C2 Bike
40 Power cleans (70/45)
40 TTB
Thursday:
Strength:
A) Every 90 sec x 8 - 10 DB box step up
B) Every 2 mins x 5 - 8 Alternating Barbell Reverse Lunges
C) EMOM x 8 - M1: 20 sec Nordic Hold / M2: 30 sec Ring rows
Conditioning:
500/450 ski
5 burpee pull-ups
400/350 ski
5 burpee pull-ups
300/250 ski
5 burpee pull-ups
200/150 ski
5 burpee pull-ups
100/50 ski
Friday:
Strength:
A) Every 75 sec x 8 1 push press (1 sec pause in dip)
Conditioning:
0-16 mins
2500m/2000m row
Every 2 mins - 6 box jump overs
16-26 mins
1500m/1200m row
Every 2 mins - 6 Dual KB Front squat
26-32 mins
1000m/800m row
Every 2 mins - 6 Dual KB STOH

It’s a wet and windy UK afternoon during Lockdown 1. And I am on a zoom call with Marcus and Tom. For years, IFE has been serving clients with 1-2-1 bespoke programs, digging into the data and delivering a high-end service. This has been our bread and butter and what we have become very well known for.
I have proposed something at the other end of the spectrum. A PDF plan with a twist. One which requires the athlete to pick their run days, to hold themselves accountable… a plan with no coach checking in on each run. There will be live zoom check-ins, learning videos and calls, Q&A sessions, formal goal setting and so much more!
In my notebook, I have logo designs and names. “Zero to Hero’s”, “IFE Hero’s”
As friends and colleagues, we know each other very well and there is no beating about the bush…….
"The name sounds like shit!”.....thanks Marcus! …..In hindsight…it was a bit lame.
Tom chips in….”Who’s the program aimed at?”
“People who want to start their running journey.” Is my response
How about “Start to Run program then”
PERFECT!
I still remember the first day we ‘launched it to the world’ – 1 Instagram post and a few stories…..WOW! Inundated with enquiries and people eager to sign up and start a new adventure…the goals they had were staggering. Weight loss, marathons, adventure, living longer to see kids grow old, to make friends, Ironman’s…the list went on and on. I wondered if I had perhaps bitten off more than I could handle.
Every day I think about the 110 Athletes that have progressed through the plan, and how the plan has developed in such a short space of time. It started as a 4-week block which you could simply jump on and off as you like. One Runner Mohammed stayed with us for 28 weeks and another, Andrea for 24 weeks!! Incredible!
Since then, It has been ‘capped’ at a 12-week plan after which the athletes run off into the big wide world of running. Many have joined us for 1-2-1 coaching for more specific goals and I get to follow the progress of last clients all around the world.
The best bit about the last year is that running, albeit the core of the plan, is just a small part of what STR represents. As an athlete, it’s a commitment. It’s a scary new journey outside of your comfort zone. You are putting your trust into someone that perhaps you have never met and only know through social media or a friends recommendation. Trust that they have created a plan that will challenge and change you in this new sport whilst mitigating as much injury risk as possible. Knowing that IF you need me I am just an email or WhatsApp away.
I feel it an absolute privilege that I have been able to help and hopefully influence a tiny fraction of this planet to make some positive change in their lives through running and long may it continue. STR may be just one-year-old but the value it has already given back is easily 100x that number.
If you feel like this is something for you, or you know someone who needs the STR program in their lives, Please get them to reach out to me rj@innerfight.com It will be one of the best life decisions they make.

The Monday Ride
Our community program is delivered via TrainingPeaks for AED 750 p/month. If you're interested to have a plan to follow, email tw@innerfight.com
Time: 05:59 am
Session Length: 1 hour
Location: The Loop Cafe, Nad al Sheeba
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1 hour
Location: Dubai Sports City Sports Park
Wednesday - Indoor Ride
Our community program is delivered via TrainingPeaks for AED 750 p/month. If you're interested to have a plan to follow, email tw@innerfight.com
Thursday - Endurance Strength
A strength class focused on key movements for endurance athletes to help avoid injury, build speed and develop strength.
Time: 06:30am
Location: This is a paid class session at InnerFight HQ. If you're interested to join, email winning@innerfight.com
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride. This ride always begins with 18 - 20km at 30kph before a longer segment with various formats. Expect the main group to ride around 34kph, slower groups will break off and form. Anyone is welcome to join.
Time: 04:59 am
Location: Bottom of the Stick, Al Qudra.
Sunday - Long Run
A run where we start and finish together. Up to 2hrs long depending on people needs.
If you're interested to join, reach out to Dan Bagley, db@innerfight.com
Time: 05:29 am
Location: Common Grounds

Monday
Session: No in-person session
There is no in person LRC session today, Unlimited Clients, there is a session in your TrainingPeaks still. Enjoy!
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. Come ready to run fast and have fun.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we will be running intervals in the park. 100m on/100m recovery.
Friday
Time: 5:59am & 5:59pm
Location: Common Grounds
Session: The Coffee Run + LRC Training Camp
This week re will be cycling through the below seqeunce:
10X
2mins @ 7PRE
1min @ 8RPE
1min @ recovery
The evening session on the LRC Training Camp will be a chilled shake out run from the hotel.
Saturday
Time: 5:29am
Session: LRC Training Camp
We have an action packed day on the LRC Training Camp, all details will be shared in WA.
Sunday
Time: 5:29am
Location: Common Grounds
Session: Long Run + LRC Training Camp
Today we will host a community long run from Common Grounds for those who are still in Dubai.
Those on the training camp in KhorFakkan we will hike at 5:29am.

Monday:
Strength:
A) 1 min max set strict pull-ups
B) EMOM x 8 Pull ups @ 30% of max set
Conditioning:
Every 5 mins x 6
2 rounds
6 Alt Single Arm Manmaker
300/250m row
Tuesday:
Strength:
A) Every 75 sec x 9
1) 16 Alt goblet cossack squat
2) 40 sec alt single leg V-ups
3) 30 sec side plank E/S
B) Every 2 mins x 6 - 3 front squat @20x1
Conditioning:
30-20-10
Assault Bike
Rest 2 minutes after each set
Wednesday:
Strength:
Deadlift Every 2:00 x 5 - 2 reps
Conditioning:
AMRAP 22
In a team of 4
2000m C2 Bike
40 Power cleans (70/45)
40 TTB
Thursday:
Strength:
A) Every 90 sec x 8 - 10 DB box step up
B) Every 2 mins x 5 - 8 Alternating Barbell Reverse Lunges
C) EMOM x 8 - M1: 20 sec Nordic Hold / M2: 30 sec Ring rows
Conditioning:
500/450 ski
5 burpee pull-ups
400/350 ski
5 burpee pull-ups
300/250 ski
5 burpee pull-ups
200/150 ski
5 burpee pull-ups
100/50 ski
Friday:
Strength:
A) Every 75 sec x 8 1 push press (1 sec pause in dip)
Conditioning:
0-16 mins
2500m/2000m row
Every 2 mins - 6 box jump overs
16-26 mins
1500m/1200m row
Every 2 mins - 6 Dual KB Front squat
26-32 mins
1000m/800m row
Every 2 mins - 6 Dual KB STOH

GYMNASTICS
This Tuesday, we’re focusing on handstands and handstand walks! We’ll start with strength work before moving on to balance and control while upside down, beginning from the box and progressing to the wall and beyond.
Thursday, we’re heading back to the bar for another round of Bar Muscle Ups! Whether you're chasing your first rep or fine-tuning your technique for cleaner, stronger sets, we’ve got you covered with progressions, modifications, and strength drills to help you level up. Let's go!
HYBRID FITNESS
This week's HYBRID Fitness session focuses on running intervals and then some compromised running, getting used to pushing into the run after some taxing work.
MOBILITY
Unlock better depth, posture, and comfort in your front squats with this focused mobility class. We’ll target key areas, such as the ankles, hips, thoracic spine, and shoulders, to improve your squat mechanics and front rack position. Whether you’re new to squatting or looking to break through a plateau, this class will help you move more efficiently and squat with confidence. Suitable for all levels.
WEIGHTLIFTING
Weightlifting this week is snatch. Working on the power snatch. Technique work, then a complex of snatch pull + 2 power snatch. Finishing with some heavy back squats.

It’s a wet and windy UK afternoon during Lockdown 1. And I am on a zoom call with Marcus and Tom. For years, IFE has been serving clients with 1-2-1 bespoke programs, digging into the data and delivering a high-end service. This has been our bread and butter and what we have become very well known for.
I have proposed something at the other end of the spectrum. A PDF plan with a twist. One which requires the athlete to pick their run days, to hold themselves accountable… a plan with no coach checking in on each run. There will be live zoom check-ins, learning videos and calls, Q&A sessions, formal goal setting and so much more!
In my notebook, I have logo designs and names. “Zero to Hero’s”, “IFE Hero’s”
As friends and colleagues, we know each other very well and there is no beating about the bush…….
"The name sounds like shit!”.....thanks Marcus! …..In hindsight…it was a bit lame.
Tom chips in….”Who’s the program aimed at?”
“People who want to start their running journey.” Is my response
How about “Start to Run program then”
PERFECT!
I still remember the first day we ‘launched it to the world’ – 1 Instagram post and a few stories…..WOW! Inundated with enquiries and people eager to sign up and start a new adventure…the goals they had were staggering. Weight loss, marathons, adventure, living longer to see kids grow old, to make friends, Ironman’s…the list went on and on. I wondered if I had perhaps bitten off more than I could handle.
Every day I think about the 110 Athletes that have progressed through the plan, and how the plan has developed in such a short space of time. It started as a 4-week block which you could simply jump on and off as you like. One Runner Mohammed stayed with us for 28 weeks and another, Andrea for 24 weeks!! Incredible!
Since then, It has been ‘capped’ at a 12-week plan after which the athletes run off into the big wide world of running. Many have joined us for 1-2-1 coaching for more specific goals and I get to follow the progress of last clients all around the world.
The best bit about the last year is that running, albeit the core of the plan, is just a small part of what STR represents. As an athlete, it’s a commitment. It’s a scary new journey outside of your comfort zone. You are putting your trust into someone that perhaps you have never met and only know through social media or a friends recommendation. Trust that they have created a plan that will challenge and change you in this new sport whilst mitigating as much injury risk as possible. Knowing that IF you need me I am just an email or WhatsApp away.
I feel it an absolute privilege that I have been able to help and hopefully influence a tiny fraction of this planet to make some positive change in their lives through running and long may it continue. STR may be just one-year-old but the value it has already given back is easily 100x that number.
If you feel like this is something for you, or you know someone who needs the STR program in their lives, Please get them to reach out to me rj@innerfight.com It will be one of the best life decisions they make.

Monday
Session: No in-person session
There is no in person LRC session today, Unlimited Clients, there is a session in your TrainingPeaks still. Enjoy!
Tuesday
Time: 5:59am
Location: Dubai Sports City Sports Park
Session: Track Tuesday
This is your chance to run fast with the wider IFE community and coaches. Come ready to run fast and have fun.
Wednesday
Time: 5:59am & 5:59pm
Location: InnerFight
Session: LRC Intervals
Today we will be running intervals in the park. 100m on/100m recovery.
Friday
Time: 5:59am & 5:59pm
Location: Common Grounds
Session: The Coffee Run + LRC Training Camp
This week re will be cycling through the below seqeunce:
10X
2mins @ 7PRE
1min @ 8RPE
1min @ recovery
The evening session on the LRC Training Camp will be a chilled shake out run from the hotel.
Saturday
Time: 5:29am
Session: LRC Training Camp
We have an action packed day on the LRC Training Camp, all details will be shared in WA.
Sunday
Time: 5:29am
Location: Common Grounds
Session: Long Run + LRC Training Camp
Today we will host a community long run from Common Grounds for those who are still in Dubai.
Those on the training camp in KhorFakkan we will hike at 5:29am.

Monday:
Strength:
A) 1 min max set strict pull-ups
B) EMOM x 8 Pull ups @ 30% of max set
Conditioning:
Every 5 mins x 6
2 rounds
6 Alt Single Arm Manmaker
300/250m row
Tuesday:
Strength:
A) Every 75 sec x 9
1) 16 Alt goblet cossack squat
2) 40 sec alt single leg V-ups
3) 30 sec side plank E/S
B) Every 2 mins x 6 - 3 front squat @20x1
Conditioning:
30-20-10
Assault Bike
Rest 2 minutes after each set
Wednesday:
Strength:
Deadlift Every 2:00 x 5 - 2 reps
Conditioning:
AMRAP 22
In a team of 4
2000m C2 Bike
40 Power cleans (70/45)
40 TTB
Thursday:
Strength:
A) Every 90 sec x 8 - 10 DB box step up
B) Every 2 mins x 5 - 8 Alternating Barbell Reverse Lunges
C) EMOM x 8 - M1: 20 sec Nordic Hold / M2: 30 sec Ring rows
Conditioning:
500/450 ski
5 burpee pull-ups
400/350 ski
5 burpee pull-ups
300/250 ski
5 burpee pull-ups
200/150 ski
5 burpee pull-ups
100/50 ski
Friday:
Strength:
A) Every 75 sec x 8 1 push press (1 sec pause in dip)
Conditioning:
0-16 mins
2500m/2000m row
Every 2 mins - 6 box jump overs
16-26 mins
1500m/1200m row
Every 2 mins - 6 Dual KB Front squat
26-32 mins
1000m/800m row
Every 2 mins - 6 Dual KB STOH

GYMNASTICS
This Tuesday, we’re focusing on handstands and handstand walks! We’ll start with strength work before moving on to balance and control while upside down, beginning from the box and progressing to the wall and beyond.
Thursday, we’re heading back to the bar for another round of Bar Muscle Ups! Whether you're chasing your first rep or fine-tuning your technique for cleaner, stronger sets, we’ve got you covered with progressions, modifications, and strength drills to help you level up. Let's go!
HYBRID FITNESS
This week's HYBRID Fitness session focuses on running intervals and then some compromised running, getting used to pushing into the run after some taxing work.
MOBILITY
Unlock better depth, posture, and comfort in your front squats with this focused mobility class. We’ll target key areas, such as the ankles, hips, thoracic spine, and shoulders, to improve your squat mechanics and front rack position. Whether you’re new to squatting or looking to break through a plateau, this class will help you move more efficiently and squat with confidence. Suitable for all levels.
WEIGHTLIFTING
Weightlifting this week is snatch. Working on the power snatch. Technique work, then a complex of snatch pull + 2 power snatch. Finishing with some heavy back squats.

The Monday Ride
Our community program is delivered via TrainingPeaks for AED 750 p/month. If you're interested to have a plan to follow, email tw@innerfight.com
Time: 05:59 am
Session Length: 1 hour
Location: The Loop Cafe, Nad al Sheeba
Track Tuesday
Our weekly on track speed session! For any level of runner looking to build their run speed, threshold and Vo2max fitness and run with the best running community in Dubai.
Time: 05:59 am
Session Length: 1 hour
Location: Dubai Sports City Sports Park
Wednesday - Indoor Ride
Our community program is delivered via TrainingPeaks for AED 750 p/month. If you're interested to have a plan to follow, email tw@innerfight.com
Thursday - Endurance Strength
A strength class focused on key movements for endurance athletes to help avoid injury, build speed and develop strength.
Time: 06:30am
Location: This is a paid class session at InnerFight HQ. If you're interested to join, email winning@innerfight.com
Friday - Coffee Run
Our weekly tempo run. Sessions are built on an RPE scale and accessible to all levels of runner. We start together, run hard then finish together and chat about it over a coffee and breakfast.
Brief time: 05:54 am
Start time: 05:59 am
Start Location: Common Grounds
Saturday - Long Ride
Our weekly endurance ride. This ride always begins with 18 - 20km at 30kph before a longer segment with various formats. Expect the main group to ride around 34kph, slower groups will break off and form. Anyone is welcome to join.
Time: 04:59 am
Location: Bottom of the Stick, Al Qudra.
Sunday - Long Run
A run where we start and finish together. Up to 2hrs long depending on people needs.
If you're interested to join, reach out to Dan Bagley, db@innerfight.com
Time: 05:29 am
Location: Common Grounds

It’s a wet and windy UK afternoon during Lockdown 1. And I am on a zoom call with Marcus and Tom. For years, IFE has been serving clients with 1-2-1 bespoke programs, digging into the data and delivering a high-end service. This has been our bread and butter and what we have become very well known for.
I have proposed something at the other end of the spectrum. A PDF plan with a twist. One which requires the athlete to pick their run days, to hold themselves accountable… a plan with no coach checking in on each run. There will be live zoom check-ins, learning videos and calls, Q&A sessions, formal goal setting and so much more!
In my notebook, I have logo designs and names. “Zero to Hero’s”, “IFE Hero’s”
As friends and colleagues, we know each other very well and there is no beating about the bush…….
"The name sounds like shit!”.....thanks Marcus! …..In hindsight…it was a bit lame.
Tom chips in….”Who’s the program aimed at?”
“People who want to start their running journey.” Is my response
How about “Start to Run program then”
PERFECT!
I still remember the first day we ‘launched it to the world’ – 1 Instagram post and a few stories…..WOW! Inundated with enquiries and people eager to sign up and start a new adventure…the goals they had were staggering. Weight loss, marathons, adventure, living longer to see kids grow old, to make friends, Ironman’s…the list went on and on. I wondered if I had perhaps bitten off more than I could handle.
Every day I think about the 110 Athletes that have progressed through the plan, and how the plan has developed in such a short space of time. It started as a 4-week block which you could simply jump on and off as you like. One Runner Mohammed stayed with us for 28 weeks and another, Andrea for 24 weeks!! Incredible!
Since then, It has been ‘capped’ at a 12-week plan after which the athletes run off into the big wide world of running. Many have joined us for 1-2-1 coaching for more specific goals and I get to follow the progress of last clients all around the world.
The best bit about the last year is that running, albeit the core of the plan, is just a small part of what STR represents. As an athlete, it’s a commitment. It’s a scary new journey outside of your comfort zone. You are putting your trust into someone that perhaps you have never met and only know through social media or a friends recommendation. Trust that they have created a plan that will challenge and change you in this new sport whilst mitigating as much injury risk as possible. Knowing that IF you need me I am just an email or WhatsApp away.
I feel it an absolute privilege that I have been able to help and hopefully influence a tiny fraction of this planet to make some positive change in their lives through running and long may it continue. STR may be just one-year-old but the value it has already given back is easily 100x that number.
If you feel like this is something for you, or you know someone who needs the STR program in their lives, Please get them to reach out to me rj@innerfight.com It will be one of the best life decisions they make.

It’s a wet and windy UK afternoon during Lockdown 1. And I am on a zoom call with Marcus and Tom. For years, IFE has been serving clients with 1-2-1 bespoke programs, digging into the data and delivering a high-end service. This has been our bread and butter and what we have become very well known for.
I have proposed something at the other end of the spectrum. A PDF plan with a twist. One which requires the athlete to pick their run days, to hold themselves accountable… a plan with no coach checking in on each run. There will be live zoom check-ins, learning videos and calls, Q&A sessions, formal goal setting and so much more!
In my notebook, I have logo designs and names. “Zero to Hero’s”, “IFE Hero’s”
As friends and colleagues, we know each other very well and there is no beating about the bush…….
"The name sounds like shit!”.....thanks Marcus! …..In hindsight…it was a bit lame.
Tom chips in….”Who’s the program aimed at?”
“People who want to start their running journey.” Is my response
How about “Start to Run program then”
PERFECT!
I still remember the first day we ‘launched it to the world’ – 1 Instagram post and a few stories…..WOW! Inundated with enquiries and people eager to sign up and start a new adventure…the goals they had were staggering. Weight loss, marathons, adventure, living longer to see kids grow old, to make friends, Ironman’s…the list went on and on. I wondered if I had perhaps bitten off more than I could handle.
Every day I think about the 110 Athletes that have progressed through the plan, and how the plan has developed in such a short space of time. It started as a 4-week block which you could simply jump on and off as you like. One Runner Mohammed stayed with us for 28 weeks and another, Andrea for 24 weeks!! Incredible!
Since then, It has been ‘capped’ at a 12-week plan after which the athletes run off into the big wide world of running. Many have joined us for 1-2-1 coaching for more specific goals and I get to follow the progress of last clients all around the world.
The best bit about the last year is that running, albeit the core of the plan, is just a small part of what STR represents. As an athlete, it’s a commitment. It’s a scary new journey outside of your comfort zone. You are putting your trust into someone that perhaps you have never met and only know through social media or a friends recommendation. Trust that they have created a plan that will challenge and change you in this new sport whilst mitigating as much injury risk as possible. Knowing that IF you need me I am just an email or WhatsApp away.
I feel it an absolute privilege that I have been able to help and hopefully influence a tiny fraction of this planet to make some positive change in their lives through running and long may it continue. STR may be just one-year-old but the value it has already given back is easily 100x that number.
If you feel like this is something for you, or you know someone who needs the STR program in their lives, Please get them to reach out to me rj@innerfight.com It will be one of the best life decisions they make.

One-Hour Workout: Revving Your Swim Engine
