The InnerFight Way

Five years ago, we set out on a mission—to build one of the strongest endurance communities in the world, right here in Dubai.

‍

From the desert to the mountains, from first-time runners to Ironman triathletes, we’ve pushed limits, built resilience, and created something truly special. But this was never just about one place. This was about impact. And now, it’s time for the next step.

‍

InnerFight Endurance is heading to the UK! We’re taking everything we’ve built here—the mindset, the coaching, the unstoppable energy—and bringing it to a whole new crew.

‍

Rob Jones & Rob Foster have been at the heart of this journey, and now they’re leading the charge in the UK, as we continue to live out our vision of making people better at life.

‍

Dubai, this is not goodbye. This is growth. And if you’re in the UK—get ready.

‍

It’s time to make endurance athletes in the UK better at life.

‍

No weakness,

Marcus