Why Most Athletes Chase the Wrong Gains

Marginal Gains vs Magnificent Gains: What Really Makes You Better at Life?
Most endurance athletes love new kit, new tech, new numbers. Who can blame us? They give us a dopamine hit and the illusion of progress. I’ve coached in this sport for over 15 years, and there has always been one consistent trend, amateurs chase marginal gains while ignoring the magnificent ones. Blame marketing, YouTube and social media, sure. But ultimately, it’s about education and empowering amateur athletes to realise that professionals seek marginal gains because it’s their job and they already have the magnificent gains in place. For us, it’s about better at life and for that, the magnificent gains have to come first. Below is the most common marginal gain carrot on sticks I see versus the most common magnificent gains missed.
Aerodynamics vs Body Composition Optimisation
An aero helmet might save you 5–10 watts in the wind tunnel. But every kilogram of excess body fat increases oxygen cost and decreases exercise economy (1). Leaner body composition is strongly associated with faster endurance performance (2). Aerodynamics matter, but your body composition is the true drag factor.
Carbon Shoes vs Strength Training
Carbon shoes improve running economy by ~4% (3). Strength training reduces injury risk by up to 50% (4) and improves running economy by 2–8% (5). Shoes give you seconds; strength training gives you seasons.
Lactate Testing vs Healthy Immune Function
Lactate thresholds look sharp on a spreadsheet, but missing training due to illness costs more than any lab test can recover. Illness can reduce training consistency for weeks (6), while good sleep, balanced nutrition, and moderate training load can cut illness risk by up to 50% (7). Consistency > numbers.
120g an Hour Fuelling vs Optimising Day-to-Day Nutrition
Yes, 120g carbs per hour could improve long-distance race outcomes (8). But if your daily nutrition is poor, recovery, immune health, and muscle adaptation all suffer (9). Race fuelling is the icing. Day-to-day nutrition is the cake.
Supplements vs Optimising Sleep
Supplements are convenient and an easy buy, but most show little to no real-world benefit (10). In contrast, one night of poor sleep can reduce endurance performance by up to 11% (11) and consistently poor sleep impairs recovery, glycogen storage and immune health (12). Sleep takes discipline — putting your phone away, saying no to late nights, creating a routine. But no powder or pill comes close to the performance and recovery gains of 7–9 hours of quality sleep consistently over time.

The Takeaway
Marginal gains make you feel like a pro, while magnificent gains make you better at life. Amateurs aren’t professionals — you have jobs, families, commitments. Don’t waste your time chasing 1% while leaving the 99% on the table. Nail the big rocks first, then enjoy the shiny toys.
References
- Saunders, P. U., Pyne, D. B., Telford, R. D., & Hawley, J. A. (2004). Factors affecting running economy in trained distance runners. Sports Medicine, 34(7), 465–485.
- Coyle, E. F. (1995). Integration of the physiological factors determining endurance performance ability. Exercise and Sport Sciences Reviews, 23, 25–63.
- Barnes, K. R., & Kilding, A. E. (2019). A randomized crossover study investigating the running economy of highly trained distance runners in marathon racing shoes versus track spikes. Sports Medicine, 49(2), 331–342.
- Lauersen, J. B., Bertelsen, D. M., & Andersen, L. B. (2014). The effectiveness of exercise interventions to prevent sports injuries: a systematic review and meta-analysis. British Journal of Sports Medicine, 48(11), 871–877.
- Yamamoto, L. M., et al. (2008). The effects of resistance training on endurance performance among highly trained runners: a systematic review. Journal of Strength and Conditioning Research, 22(6), 2036–2044.
- Walsh, N. P. (2018). Recommendations to maintain immune health in athletes. European Journal of Sport Science, 18(6), 820–831.
- Nieman, D. C. (1994). Exercise, upper respiratory tract infection, and the immune system. Medicine & Science in Sports & Exercise, 26(2), 128–139.
- Stellingwerff, T., et al. (2019). Nutritional strategies to optimize training and racing in middle-distance athletes. Journal of Sports Sciences, 37(7), 752–760.
- Tipton, K. D., & Wolfe, R. R. (2004). Protein and amino acids for athletes. Journal of Sports Sciences, 22(1), 65–79.
- Maughan, R. J., Burke, L. M., & Dvorak, J. (2018). IOC consensus statement: dietary supplements and the high-performance athlete. British Journal of Sports Medicine, 52(7), 439–455.
- Oliver, S. J., Costa, R. J., Laing, S. J., Bilzon, J. L., & Walsh, N. P. (2009). One night of sleep deprivation decreases treadmill endurance performance. European Journal of Applied Physiology, 107(2), 155–161.
- Fullagar, H. H., et al. (2015). Sleep and athletic performance: The effects of sleep loss on exercise performance, and physiological and cognitive responses. Sports Medicine, 45(2), 161–186.
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