2013 has been an incredible year for the InnerFight brand and one that would have not been possible without everyone who attends our classes, takes part in our personal or corporate performance programs or supports us online. For that I would like to personally thank you all.
When I sat this time last year wrapping up 2012 and finalising our goals for 2013 I should perhaps have been a little more aggressive. I am happy to say we have not only reached a number of our 2013 brand objectives but also made further tracks on our longer term plans.
We are very lucky to have such a vast array of clients coming to us for InnerFight classes, personal training and performance coaching and it is on this base that we have seen some outstanding results throughout the year. Everyone has different goals which makes our business so enjoyable and challenging but when the bottom line is getting more from life it is hardly difficult to get motivated. This year we have seen people smash personal bests in strength tests on an ongoing basis, we have seen people relearn how to move correctly, we have had people develop skills such as hand stand push ups despite being terrified of being inverted when they first came to us and we have seen an unreal number of kilograms of fat removed from peoples bodies by sustainable ways leading to permanent losses.
Our move to Engine gym allowed us to expand in a number of ways over night, offering for the first time in our industry classes specifically for the Emirati community. We were also able to kick off our youth program and ladies only classes which were major targets for the year. Our endurance program has exploded in the last 6 months now that we have a dedicated endurance coach in place. All of these things would of course have not been possible without your unreal support.
On a corporate level it has been an absolute pleasure to be asked to work with some of the regions leading companies who have seen a true value in the InnerFight approach to performance and we have some aggressive plans to continue this momentum in 2014.
2014 is going to be a very exciting year. It will kick off in Jan with our official affiliation with CrossFit where we will be know as InnerFight CrossFit DXB. We are building our team to offer the very best coaching and expertise in the region to take your performance to new heights. There will be additional programs in place which will more meet the specific needs of our client base as well as a bulked up class time table. Your feedback was key for us to understand what we need to deliver in 2014 and is the foundation of a number of initiatives we will roll out.
I would like to take this opportunity to thank you for your ongoing support of the InnerFight brand and wish you the very best for 2014 and hope that you have had a great festive season with your loved ones.